Anonymous Marketing

For better or for worse, I'm not much of a big picture person. Sure, I will think about the ramifications of my actions, but I'll very rarely look at what the world and I are doing to search out the big trend, the next big thing. Which I suppose is a bad thing for someone that works in marketing, but that kind of subversive behavior is definitely not welcome at my firm. (I tried.)

I do, however, often mull on the futility of it all. I spend days of my life putting together the little micro-sites that our clients desperately want and they get: Three... hits... a... day... And they think this is great! WTF?

Anyway, James Lileks' muses today in The Bleat about the lives of people like me, and really, it's just as futile as he imagines. Ouch.